How do you know what is the right direction of travel for your School? Are your Marketing and Admissions teams holding a finger to the wind? Are they listening to parent hearsay? Or are they delivering a planned programme of stakeholder research which allows the school to make strategic decisions based on hard facts, evidence and data?

This 60-minute webinar, led by Rachel-Hadley Leonard, will explain why carrying out research with your stakeholders is essential to the strategic direction of your school. The thought-provoking session considers why schools should be trying to discover exactly what their prospective and current parents and wider stakeholders want. Looking at a variety of research methods including focus groups, telephone research and surveys, we consider how to make research an integral part of your leadership and marketing strategy whilst improving stakeholder advocacy.

• The current climate – has your target market changed?
• Why data driven decisions are key
• How do we know what our stakeholders want?
• How to listen to your stakeholders
• Matching research methods to your school
• Running focus groups
• Developing a culture of research