Overview:

Your school’s brand is so much more than its logo. How do you ensure that the whole school community is not only an ambassador for the school, but also understands and represents the school brand in all their work and communications? This interactive presentation guides Governors through the process of branding a school, and looks at how to ensure consistent representation across all stakeholder groups.

Content:

1. What is brand in a school context
2. Defining vision, aims, values and ethos
3. Creating your school brand
4. Identifying different stakeholder groups and how they might represent the brand
5. Ensuring consistency across the brand