Speakers: Cheryl Connelly, Director of Training & Membership (Deputy CEO), AGBIS; and Dorothy McLaren, Chief Executive Officer, SEA

Generating additional non-fee revenue has never been more important than in today’s economic and political climate. What sort of commercial and enterprise revenues can be expected, what does a good commercial strategy look like and how should the governing body review the school’s enterprise activities, regardless of the organisational structure(s) supporting such endeavours?

Learning outcomes:

• What do we mean by enterprise in schools?
  • The historical context
  • Best practice in 2023

• Why now?
  • Pressure on school’s resources
  • Economic environment

• Why enterprise initiatives are right for schools of all shapes and sizes
  • Opportunities for the smaller schools
  • Potential for the larger schools
  • Punching above your size
     
• How to understand the potential impact of commercial activities
  • Financial
  • Operational

• The opportunity presented by a well-conceived strategic co-commercial programme
  • The 5 pillars of a co-commercial strategy
  • Impact on the school’s brand

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